Press Blogs

Transforming for our customers and partners

August 28, 2019


Four years ago, we set out to reinvent our business and chart a new course for the future. A spirit of reinvention has propelled us forward ever since – because we know that the most successful tech companies of tomorrow will be those that not only push the boundaries of innovation and usher in the next digital age, but the ones that also unlock shared aspirations for a brighter future.

We have always believed that the surest path to growth and prosperity comes from putting our customers and partners at the center of everything we do – creating solutions that help individuals tap into their limitless potential, empowering the next generation of thinkers and doers, and enriching the real-world experiences of people everywhere.

Today, we stand on the doorstep of incredible opportunity across all parts of our business. To capitalize, we must summon the ingenuity to reimagine what’s possible for our customers, our business and our world; to harness HP’s relentlessly innovative spirit in new ways for a new time; and to write the next great chapter in the history of this storied and extraordinary company.

For the past year, we have been conducting a comprehensive review of our strategy and business operations – a process that has done nothing but feed our optimism about the future. Reaching our full potential requires us to develop new skills, embrace new ways of working, and focus on innovation and new go-to-market strategies. To enable this, we are simplifying our operating model and becoming a more digitally-enabled, customer-centric organization while also evolving our strategic priorities, including our business models, portfolio and profit pools.


The next steps in our reinvention

As a first step, today we announced a new global operating model and organizational structure that will further strengthen our ability to serve our customers and partners around the world.

We are moving from our current structure – which is built around three large regions – to a single Commercial organization. Reducing the number of management layers in our go-to-market process will make us more agile and efficient, drive faster decision making, and increase flexibility and authority at the local level where it counts the most. Simply put, this brings us closer to our customers than ever before.

To lead our new Commercial organization, Christoph Schell has been named to the newly created position of Chief Commercial Officer (CCO), effective November 1. He will advocate on behalf of our customers and partners and help shape what we do to meet their changing needs while maximizing growth opportunities across HP.

Christoph began his HP career as an intern in Germany and is one of our strongest, most respected leaders. He has deep understanding of country and market management having relocated to six different markets during his more than 20 years at HP. He is known for fostering innovation, driving complex transformations by leveraging data and insights to deliver profitable growth, and creating new business models.

Reporting into Christoph will be 10 geographic markets, each led by a Managing Director. In addition, our new Commercial organization will have global Centers of Excellence to drive the required digital transformation in our go-to-market efforts and deliver a consistent value proposition to partners and customers across markets.

These are important first steps as we begin the next chapter of HP’s reinvention. We have a truly unique opportunity ahead of us – to harness new technologies and solutions that empower the next generation of innovators to transform industries and enrich the experiences of people everywhere.

At the end of the day, that’s what this company is all about – creating technology that helps people tap into their limitless potential. As we begin this new chapter, we’ve never been more energized about what we can achieve.