Press Blogs

How to Supercharge Small Business Productivity and Sustainability

By Sue Richards, Global Head, Home Print and Quality & Guillaume Gerardin, Global Head, Print Supplies

October 5, 2023

For small and medium-sized businesses (SMBs), productivity is the name of the game. It can literally make the difference between success and failure. Since most (80%) SMBs say a printer is essential for productive daily operations,1 we know we need to deliver print solutions that are convenient and sustainable, but they also have to work as efficiently as our customers do.

At HP, helping our customers be successful is what we are most passionate about. Whether it’s a real estate office preparing glossy brochures for prospective clients, or an architectural firm printing precise structural drawings, or even a creative agency producing a multi-document proposal – we know how much SMBs rely on printing.

That’s why we’re proud today to announce the HP OfficeJet Pro portfolio redesigned with the specific needs of the SMB in mind. This new portfolio is a huge leap forward and features our latest and our most reliable, convenient, and sustainable printing solutions designed to help growing businesses supercharge their productivity at home, in the office, or a creative studio.



Maximizing Productivity Like a Pro

With cloud-integrated solutions, including HP SmartApp,2 HP Wolf Security protection and self-healing dual band Wi-Fi, we reimagined the OfficeJet Pro series to help growing businesses stay ahead in today's fast-paced world with key features that include:

  • Up to 45% recycled plastic3 in all printers in the series
  • Convenience and cost savings with HP Instant Ink, the world's first smart ink delivery service4
  • Time-saving features on HP SmartApp2 delivering enhanced productivity
  • A fuller range of vivid colors to meet designers' expectations in an industry-first wide format ink printer with P3 color support5
  • Larger touch screens and a new modern interface for faster task completion 


Enabling Sustainability Without Compromise

83% of SMBs believe sustainability in the workplace is important.6 At HP, we agree. So we refreshed the OfficeJet Pro series to offer a more sustainable ink7 cartridge option, the new HP EvoMore.

HP EvoMore is the most sustainable cartridge in our ink cartridge range yet7 and has been designed based on customer feedback to deliver printing with fewer interventions, less waste and easier recycling:

  • Less cartridge replacement, reducing businesses’ carbon footprint and waste, with double the printed pages per cartridge8, 7
  • Easy recycling, with an HP Planet Partners recycling envelope included in the box9, 10
  • Built-in forest protection and restoration in alliance with the Arbor Day Foundation11
  • Recycled content12 in every cartridge

Sustainability is critical for these customers, and so is quality. In fact, 86% of SMBs say quality is the most important print feature6 they need. Rest assured, HP EvoMore is built on the foundation of Original HP Ink quality and reliability – with prints that last more than 200 years.13

HP EvoMore joins the HP EvoCycle toner cartridge in our sustainable supplies line up. EvoCycle toner cartridges are made with a minimum of 75% reused components and closed-loop recycled plastic,14 and 45% reused and recycled material by absolute weight.15 They are designed to have a lower carbon footprint compared to standard cartridges, and are our most sustainable toner cartridges yet.16 Following a successful market introduction in Europe, EvoCycle is expanding to the US and Canada. 


Stress-free Printing to Simplify Your Life at Home

For home printing, more than 8 in 10 consumers rate their printer to be essential for their daily life with 78% saying their printer’s reliability makes their daily tasks easier.6 So to make printing at home a breeze, today HP also launched the HP DeskJet 2800/4200/4900 All-in-One Printer series. Part of the most sustainable inkjet portfolio,17 the new DeskJet lineup contains the most post-consumer recycled content of any HP home printer with 60% recycled plastic.18 Leveraging HP’s best and most reliable Wi-Fi connectivity19 and the world’s first smart ink delivery service,4 printing at home has never been simpler or more convenient.


Pricing and Availability

For more information, including pricing and region availability:   

  • HP OfficeJet Pro Series availability varies per region20
  • HP EvoMore cartridges are expected to be available in Spring 2024
  • HP DeskJet Printer Series availability varies per region21
  • HP EvoCycle is currently available in the UK, Germany and France and is expected to be available starting next month in NA

For more information on HP Imagine, visit our newsroom.

HP Media Relations


©Copyright 2023 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the expresswarranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.



2 Compared to OEM printing apps for the majority of top-selling, network-capable inkjet/laser printers and all-in-ones for the home and office, priced ≤$450 USD. Printers selected by market share as reported by IDC Quarterly Hardcopy Peripherals Tracker – Final Historical CYQ1 2023. Claim based on research of printer manufacturer’s print apps and Keypoint Intelligence hands-on testing and study commissioned by HP, July 2023. For details, please see: Requires HP app download available at Certain features are available in English language only, and may vary by printer model/country, and between desktop/mobile applications. HP reserves the right to introduce charges for use of functionality facilitated by the HP app. Internet access required and may not be available in all countries. HP account required for full functionality. Fax capabilities are for sending a fax only. List of supported operating systems available in app stores. See details at

3 HP OfficeJet Pro 8100 series made of 45% recycled plastic

   HP OfficeJet Pro 9100 series made of 40% recycled plastic

   HP OfficeJet Pro 9100b series made of 40% recycled plastic

   HP OfficeJet Pro 9700 series made of 30% recycled plastic

4 Instant Ink is the world's first smart ink delivery service based on the number of people who have signed up for the service as of June 2023 and the date Instant Ink service was first launched compared to the launch date of top-selling competitors’ comparable ink delivery services.

5 HP OfficeJet 9700 printer series are the world’s first and only DCI-P3 color gamut capable wide format printers delivering a 25% wider color range than sRGB. Based on June 2023 internal research of Expanded Color Gamut technology’s comparison against comparable, top-selling competitive printers.

6 Morning Consult Survey Data – This poll was conducted from August 29th - September 6th, 2023, in the US. The interviews were conducted online, and the data was unweighted. Results from the full survey have a margin of error of plus or minus 4 percentage points.

7 HP EvoMore Ink Cartridges when compared to standard Original HP Ink Cartridges for the same printer. Page yield tested  on compatible printers. Average continuous printing yield of black and composite (cyan/magenta/yellow) based on ISO/IEC 24711 or HP testing methodology. Actual yield varies considerably based on content of printed pages and other factors. For details, see

8 Lower carbon footprint compared to standard cartridges when normalized to print 1,000 pages. Based on LCA study conforming to ISO 14040/44 and third party verified. See

9 Recycling envelope included in box only available in North America, and only inside black HP EvoMore Ink Cartridge box

10 Program availability varies. See

11 For every new EvoMore Community signup, HP and the Arbor Day Foundation will plant 5 trees in a forest of need. After community signup, 1 tree will be planted for each additional EvoMore cartridge purchase. 

12 HP 923e/924e/925e EvoMore Ink Cartridges contain at least 50% recycled content. HP 936e/937e/938e EvoMore Ink Cartridges contain at least 5% recycled content. 82% of Original HP Ink Cartridges contain between 5–75% recycled plastic. Does not include ink bottles and other products not listed. See for list

13 Based on HP internal testing and Wilhelm Imaging Research Dark Storage Statement. See http://www.

14 HP uses cartridges returned through HP Planet Partners to make HP EvoCycle Toner Cartridges. Program availability varies. See

15 Weight percentage excluding toner and components considered to be critical to print quality according to Blue Angel 177 guidelines at the start of product production: minimum of 30% reused, 45% recycled or a total 75% reused/recycled. Absolute weight percentage excluding toner: minimum 20% reused; 25% recycled or a total 45% reused/recycled.

16 2023 Four Elements Consulting LCA study, commissioned by HP, provides a comparative environmental assessment of Original HP Toner Cartridges CF410-413X with HP EvoCycle Cartridges CF410-413XR. For North America, see For EMEA, see

17 All our printers support Forest First printing, where HP invests for every page in restoration, protection, and management of forests. All of our printers have some form of recycled material. HP leads the market as defined above with the highest number of print hardware devices containing post-consumer recycled plastic as well as having the highest individual value of post-consumer recycled plastic % in a print hardware unit. HP leads the market with the most amount of post-consumer recycled plastic % in supplies. HP leads the market as the only company to include Ocean-bound plastic in its supplies.

18 Percentage of recycled plastic is calculated by plastic total weight.

19 HP Deskjet 2800, 4200 and 4900 printer series have self-healing Wi-Fi , HP’s best and most reliable wireless technology. Internet access required and must be purchased separately. Wireless operations are compatible with 2.4 GHz operations only. Learn more at

20   HP OfficeJet Pro 8100 series availability starting in January, 2024

       HP OfficeJet Pro 9100 series availability starting in January, 2024

       HP OfficeJet Pro 9100b series  availability starting in October, 2023

       HP OfficeJet Pro 9700 series availability starting in January, 2024

21 HP Deskjet 2800, 4200 and 4900 printer series availability per region: APJ - September, 2023; EMEA – November, 2023;  Latin America – December 2023; Rest of the world- April, 2024