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HP Leads the Way in Preparing Partners for the Era of AI

Announces go-live of industry's first role-based AI training and certification program and new partner growth opportunities

May 1, 2024


News Highlights

  • Rolls out first pathway of industry-first AI MasterClass to unlock new partner capabilities
  • Launches partner benefits including Growth Play for Video Collaboration followed by AI Data Science
  • Official go-live of award-winning sustainability initiative to Distribution Partners and 48 countries


PALO ALTO, May 1, 2024 – Today HP Inc. (NYSE: HPQ) announced the official go-live of new partner benefits shared at the 2024 Amplify™ Partner Conference to power partner growth through the HP Amplify Program. Enhancements include the industry’s first role-based artificial intelligence (AI) partner training and certification program, together with new partner Growth Play opportunities, tailored for Video Collaboration and AI Data Science.

“We continue to deliver on our commitments with the official go-live of new industry-leading partner benefits to empower our partners to drive long-term sustainable growth,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation and Operations at HP. “By equipping our Amplify partners with the Future Ready skills and expertise, we unlock new market opportunities and optimize customer experiences. Together, we are shaping the future of technology solutions and delivering on our dedication to the channel."


Industry’s First Role-Based AI Partner Training & Certification Program

HP has unveiled the first phase of the HP Future Ready AI MasterClass, an AI partner training and certification program powered by HP University. The program offers tailored role-based training for sales representatives, account managers, and technical consultants, equipping HP Amplify partners with the necessary skills to meet the growing demand for AI solutions.

“This is the beginning of a new era in our industry. I’m excited about the HP AI MasterClass and we plan to capitalize on the program across our organization,” said Camden Haley, Senior Director of Product Management at Connection. “HP is providing an outstanding partner enablement program.” 

The initial pathway, AI Fundamentals, offers self-paced online training and videos covering AI use cases, HP's AI solutions portfolio, and an overview of data analytics platform, HP Amplify Data Insights, to positively shape the customer experience and drive long-term growth strategies.

Upon completing all pathways within the program, participants will receive badge recognition and certification, demonstrating their expertise in selling, supporting, and implementing HP's AI-driven technology solutions. HP aims to enhance the capabilities of its Amplify partners, unlocking new market opportunities and optimizing customer experiences.

Specific role-based learning paths will guide partners throughout the program, providing valuable strategies for AI implementation and solution sales. HP plans to release additional pathways based on partner feedback, ensuring that partners are well-equipped to advise customers on how HP's extensive portfolio of over 100 AI-enabled solutions can meet their specific needs.





Advancing Partner Capabilities with HP Amplify Growth Plays 

All eligible HP Amplify Commercial Partners participating in the initial roll out now have access to HP Amplify Growth Plays, a new program offering unique tools, advanced capabilities, and compensation elements built around the company’s growth categories.

Launching today, HP’s first Growth Play, Video Collaboration, is available for Distribution and Commercial Reseller partners and aims to extend the benefits of HP's acquisition of Poly to the channel. Given the projection of the global video conferencing market to exceed 17 billion dollars by 2030, HP's Video Collaboration Growth Play provides specialized audio video integrators with additional opportunities to drive incremental sales.

This summer, HP plans to roll out its next Growth Play focused on AI Data Science to provide partners with an opportunity to develop advanced capabilities in the growing field of AI. Partners will begin their AI journey with HP by completing the AI MasterClass, a prerequisite for participating in the AI Data Science Growth Play that will be live for all eligible partners in November. With the data science industry expected to grow from over 80 billion in 2022 to more than 480 billion by 2029, HP is well-positioned as a leader in training partners on AI and data science capabilities to enable future readiness.

Additional Amplify Growth Plays include Digital Services and Active Care Services, now called Premium + Support, which will both go live in the fall.


Scaling Sustainable Impact with HP Amplify Impact

Today HP the award-winning partner sustainability assessment and training initiative, HP Amplify Impact, officially goes live for Distribution Partners and 48 countries. Since its launch in 2021, this industry-leading program has successfully equipped more than 40 percent of eligible Amplify partners with the knowledge and tools needed to champion positive change across Climate Action, Human Rights, and Digital Equity.

A recent survey of HP Amplify Impact partners found that 70 percent have increased their request for proposal (RFP) win rate, and 49 percent won a new customer in the last 12 months due to participation in the program. With more than 120,000 training courses completed, partners are prioritizing sustainability as a pivotal competitive advantage.


About HP Amplify

Launched in November 2020, HP Amplify represents the first global1 partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences and outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online, and Amplify Impact.


About HP

HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit

HP Media Relations


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1 All geographic markets apart from Greater China