Press Blogs

HP Sets Industry Standard for Automation with New HP Indigo Digital Presses and Intelligent Solutions

Noam Zilbershtain, VP and GM, HP Indigo and Scitex

March 24, 2024

The print world is navigating significant change, faced with ever-evolving challenges from disrupted supply chains and labor shortages, to growing customer expectations for sustainable products. At HP we understand that these challenges necessitate an increased emphasis on the need for quality, versatility, productivity, sustainability and economics.

Over 30 years ago HP Indigo sparked the digital revolution, and ever since we’ve continuously led the digital printing market with our leading portfolio designed to accelerate the Analog-to-Digital transformation. Our goal – to enable printers to convert more jobs to digital so they can adapt to the demands of the market and their customers with a more simplified, more efficient, and ultimately more reliable production floor.

With the latest additions to our LEP portfolio and ecosystem of intelligent solutions, we’re setting new standards for digital printing and automation enabling our customers to convert to digital easily, profitably, and successfully. Introducing two new generation B2 presses, the HP Indigo 120K Digital Press and the HP Indigo 18K Digital Press, in addition to the HP Indigo 7K Secure Digital Press and innovations across the intelligent production floor.  Today HP will also roll out general commercial availability of the HP Indigo V12 Digital Press the fastest narrow web digital press on the market and first press to leverage new innovative LEPx technology1, after successful beta site installations.

Setting a new standard for high-volume digital production through best-in-class productivity2, the new HP Indigo 120K Digital press brings a fresh approach to press innovation that champions uptime and reliability. The user-friendly experience reduces human touchpoints and enables multi-press operation by a single operator, with the press able to reach demanding turnaround times with speeds of 6,000 sheets per hour3 and up to 90% press availability4. Designed to deliver tens of thousands of B2 sheets every day, it produces over 2M B2 sheets per month.  Plus, with new ECO print mode that reduces click price by intelligently creating a vivid image while using less ink, printers can achieve increased uptime and reliability and lower service costs by up to 20%.

Built upon the legacy of the world's best-selling B2 digital press5, the HP Indigo 18K Digital Press is the next generation in the versatility line, now more efficient and easier to use, allowing printers to diversify their businesses and remain competitive. The new HP Indigo 18K’s versatility goes beyond the ability to produce specialty applications, seamlessly handling any mix of job types, supporting more than 2,000 certified substrates with ease, and flexibly accommodating different media thicknesses. The Indigo 18K also simplifies operator experience through advanced AI tools that help users produce more jobs in a single shift and ensure up to 80% press availability6.

Following the success of the HP Indigo 7K Digital Press, we’re also announcing a brand-new approach to restricted digital security printing, with our first fully secure digital solution, the HP Indigo 7K Secure Digital Press. Developed in partnership with Jura JSP, the new press increases productivity by delivering all types of print jobs on one digital press, all in one pass.

As a leader of the analog to digital transformation, back in 2016 HP was the first to launch a platform for monitoring and managing presses announcing PrintOS. Ever since we’ve been continually innovating to deliver exceptional efficiency across the entire production floor through a holistic approach that brings together the best presses and the intelligence that feeds them, from job submission to delivery. Today we’re expanding on that with:

  • PrintOS Production Beat Support for analog printing and finishing equipment: Enabling customers to monitor their entire production floor, not only HP presses, capturing data in real time from analog equipment and digitalizing the entire production.
  • HP Indigo PQ Maestro: Offering an intelligent start-of-day wizard that optimizes press performance.
  • Autonomous Mobile Robots (AMRs): Automating media transfer to and from the press downstream to the finishing station, AMRs save two hours a day per press, freeing operators for more sophisticated tasks.

As part of HP Indigo’s efforts to develop technology to increase our customers’ profitable growth, we’re also introducing advanced print modes to enable printers to produce jobs more economically and efficiently:

  • Preflight: This AI-based machine-learning algorithm learns customers’ preferences and automatically predicts the suitability of the most relevant print mode.
  • AAA 2.0 (Auto Alert Agent) advanced: A machine-learning algorithm AAA 2.0 that increases print productivity with zero human intervention7.

Our digital presses have been leading the industry through a rapidly evolving market and defining the course for print industry transformation for decades. With the latest additions to our LEP portfolio and ecosystem of solutions, we’re setting new standards for automation and sustainability in the industry - all key components that enable our customers to convert to digital easily, profitably, and successfully.



HP Media Relations


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1 Deliver the highest production speeds at 120 meters/min (400 linear feet) for your mid- and long-run jobs. Highest production speeds based on press specification comparison of major digital printing competitors as of September 2022.   

2 Compared to other cut-sheet digital technologies in the market, September 2023.

3 6,000 sheets per hour in Enhanced Productivity mode.

4 Based on analysis using HP's internal utilization calculator.

5 Based on press unit shipments tracked by IDC, September 2023.

6 Based on HP Indigo Digital Press time distribution mode.

7 Based on internal data: 3 minute savings for each detected artifact.