Press Blogs

Redefining the Way People Experience Printing with Artificial Intelligence

Mary Fish, SVP, HP Print Software Platform & Solutions

March 19, 2024

Printing should be simple, but let's face it, sometimes it feels like a frustrating journey of trial and error. Wouldn't it be amazing if you could get the perfect print every time, regardless of the file or format? Whether it's printing a complex spreadsheet that spans multiple pages or web pages cluttered with ads and strange formatting, we all want a consistently simple print experience.

At HP, we understand that. That is why we are using Machine Learning (ML) and Artificial Intelligence (AI) to redefine the print experience. We are combining our industry leading print expertise and customer insights1 with the latest AI capabilities, such as contextual awareness, inferencing, and natural language processing to make print intelligent and personalized as our AI models continuously learn over time.

As we innovate, evolving our AI print strategy, we are focused on the following key areas:

Simplifying the Customer Experience

Our goal is to use AI and ML to make printing simpler and frictionless for customers. We want to provide a hassle-free setup and onboarding process, and this simplicity will continue throughout your printing journey, from printing to scanning and maintaining your printer. We plan to make it all simple.

Boosting Performance and Productivity

HP is using AI to make workflows more efficient and help you accomplish more in a personalized way. Whether you are working in the office, at home, or as a hybrid worker, our cloud connected intelligent print solutions will ensure that you have a smooth and effective experience, regardless of where you are.

Printing What You Can Imagine

Our vision for the future of print goes beyond what is currently possible. We want to enable your creativity and unlock your imagination. We want to bring your creative visions to life without the need for multiple applications, platforms, or devices. Through our connected ecosystem marketplace, we aim to create a collaborative space where creatives and partners can use the power of generative AI to transform digital masterpieces into tangible showpieces.

We are excited about the possibilities that today’s latest AI technologies bring to the world of printing. We plan to introduce some of our AI-enabled print features and capabilities in the second half of 2024. From everyday prints to unlocking unlimited creative possibilities, HP is leading the way to redefine print.

HP Media Relations


©Copyright 2024 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the expresswarranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


1 Protecting our customers' privacy and personal data is paramount. For more information on our privacy principles, please visit