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HP taps creative artist as global brand ambassador

April 25, 2017

 

HP Inc. today introduced its newest brand ambassador, global electronic violinist, artist and YouTube star Lindsey Stirling. 

Lindsey is a true creative, embodying the ideal of reinvention and connecting with her fans by capturing moments. 

As part of a yearlong partnership, Lindsey will be the center of HP’s global marketing campaign around its popular HP Sprocket photo printer. 

Lindsey, in partnership with HP, today released her brand new music video for her song “Hold my Heart,” featuring HP Sprocket.  

#reinventmemories

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"Since its inception, HP Inc. is taking a renewed approach to the company’s global marketing strategy, leveraging branded content. As we sought a partner for Sprocket, Lindsey was the perfect fit. She’s a global artist – whose style reinvents music – with a passionate fanbase who cares about making and capturing memories."

Vikrant Batra Global Head of Marketing for Imaging and Printing

"I am so excited to be partnering with HP and to be able to introduce Sprocket to my fans! Sprocket is the coolest thing ever. People take pictures mostly so they can post them on Instagram nowadays. I love that Sprocket makes it so easy to print pictures as quickly and easily as you can post them."

Lindsey Stirling HP brand ambassador, global electronic violinist, artist and YouTube star

Media Contacts

Jaclyn Montalvo