Press Releases

HP Inc. Upgrades Market-leading HP Latex 300 Series

New HP Latex 315, 335 and 365 printers help customers gain affordable access to more application opportunities

September 14, 2016

LAS VEGAS, Nev., Sept 14, 2016 - Today at SGIA Expo, HP Inc. unveiled the new HP Latex 300 Printer series, introducing key versatility and productivity advancements to the No. 1 platform in its category.1

The new HP Latex 315, 335 and 365 Printers help a range of customers, from small sign and copy shops to high-capacity print service providers (PSPs), gain affordable access to sign and display market opportunities across more indoor and outdoor applications.                                                                                                                 

“With the introduction of the HP Latex 300 Printer series, HP disrupted the low-volume market with a completely new platform featuring a range of price points, sizes and production levels, making it possible for more print service providers (PSPs) to enter sign and display printing,” said Xavier Garcia, general manager, Large Format Printing division, HP Inc. “Today, HP is introducing new, key capabilities to this market-leading portfolio, inviting even more customers to take advantage of HP Latex technology and identify new avenues for growth.”

The new HP Latex 300 series portfolio

Building on years of third-generation HP Latex technology innovation, the new HP Latex 315, 335 and 365 Printers deliver the high image quality, productivity and durability, as well as environmental benefits and industry certifications, now synonymous with water-based HP Latex Ink Technology.

New HP Latex 300 series Printers offer:

  • High-quality at production, printing up to 64 inches wide at speeds up to 334 ft.2/hr. (31 m2/hr.) for outdoor applications2  and at 1200 dpi, enabled by the HP Latex Optimizer and HP Optical Media Advance Sensor (OMAS). OMAS capabilities are included across the new HP Latex 300 series Printers.
  • Features to help customers keep running costs low, such HP Custom Substrate Profiling for automatic ICC profiling and an i1 embedded spectrophotometer, both available on the HP Latex 365 Printer. Additionally, the HP Latex 315 and 335 Printers offer optimized profiles with HP Quick Substrate Profiling as well as the FlexiPrint HP Edition RIP, which is included in the box.
  • Continuous printing capabilities, helping customers gain productivity and reduce time between jobs as well as achieve same-day delivery.
  • The new HP Quick Solutions application for the HP Latex 365 Printer, which is accessible from the front panel touchscreen for fast troubleshooting and to easily optimize image quality directly on the printer.
  • Increased media versatility with the ability to handle a variety of substrates from self-adhesive vinyls and backlits, to wallcoverings and textiles.3
  • New online training tools for operators to get the most out of their HP Latex equipment.
  • An automatic x-axis cutter for efficient cutting to finish and deliver prints immediately, which is included across all new HP Latex 300 series Printers.

At SGIA, HP is also introducing HP Durable Backlit Fabric, a 100 percent polyester fabric compatible with HP Latex Ink Technology, which enables outstanding color vibrancy and dark, solid blacks comparable to UV ink technology. HP Durable Backlit Fabric is sturdy and easy to use with no risk of image damage during post-processing or light box installation.

The new HP Latex 315, 335 and 365 Printers are now available worldwide and HP Durable Backlit Fabric is expected to be available in a variety of sizes up to 126 inches in spring 2017.4

HP at SGIA Expo 2016

In addition to demonstrating the new HP Latex 300 Printer series for the first time worldwide, the top supplier of digital large-format printing systems globally5 is showcasing its industry-leading sign and display portfolio in booths 1149 and 1161. Products on display include:

  • The recently introduced HP Latex 560 and 570 Printers, which help customers manage a variety of print jobs and last-minute high-volume peaks in production at a low upfront investment.
  • The new HP Latex 1500 Printer, which builds on the success of the proven HP Latex 3000 Printer series, and offers a robust, affordable solution for super-wide indoor and outdoor applications.
  • The HP Latex 3100 and 3500 Printers, ideal for high-volume, dedicated application production, enabling more unattended operation with heavy-duty roll-handling and 10 liter ink cartridges.
  • The new HP DesignJet Z5600 PostScript Printer, featuring a six-ink printing system that helps users cut costs by reducing ink consumption by up to 20 percent,6 while still ensuring crisp colors.
  • The 60-inch HP Designjet Z6800 Photo Production Printer, which prints up to 50 percent faster than previous HP devices7 and features advanced color management to produce high-value indoor applications and gallery-quality prints lasting up to 200 years.8
  • The fastest large-format monochrome and color printer ever, the HP PageWide XL 8000 Printer can offer up to 50 percent savings in total production costs.9
  • The HP Scitex FB550 and FB750 Industrial Printers, which can print on rigid and flexible media, and offer a tabletop roll holder design for flexible substrates for easy and efficient short-run printing and safe media loading.
  1. Based on IDC market research as of August  2016 specific to the low-volume digital large format market:                  

    Size=42-44”, 45-71” and super-wide
    Toner/Ink Type=Aqueous, Solvent, Eco Solvent and Latex
    Media Output: Roll-to-Roll
    Source: IDC WW Quarterly LFP Tracker, Final Historical 2Q16, August 2016

  2. Outdoor High Speed quality (4-pass 4-color) mode with the HP Latex 365 Printer.
  3. Performance may vary depending on media—for more information, see or consult your media supplier for compatibility details. For best results, use textiles that do not stretch. The ink collector is required for porous textiles.
  4. Availability is subject to change and may vary by region.
  5. Based on IDC market research as of September 2016 specific to worldwide large-format printer shipments

    Source: IDC WW Quarterly LFP Tracker, Final Historical 2Q16, September 2. For more information see

  6. Reduced ink consumption based on comparing the 6-ink HP DesignJet Z5600 PostScript® Printer to the 8-ink Canon imagePROGRAF iPF8400S printer when used in a small copy shop environment as of March, 2016.
  7. The HP Designjet Z6800 Production Printer delivers 54 percent faster printing speeds than the HP Designjet Z6100 Printer (demonstrated by internal HP tests).
  8. Display permanence rating for interior displays/away from direct sunlight by HP Image Permanence Lab, and by Wilhelm Imaging Research, Inc. in 2010 on a range of HP media.
  9. Fastest based on internal HP testing and methodology compared to alternatives for large-format printing of technical documents, GIS maps, and point-of-sale (POS) posters under $200,000 USD as of March, 2015. Production costs savings based on comparison to a setup consisting of one monochrome LED printer and one color production printer, both under $150,000 USD, as of April, 2015. Production costs consist of supplies and service costs, printer energy costs, and operator costs. For testing criteria, see

Forward-Looking Statements
This document contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements of expectation or belief and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the possibility the company’s business may not perform as expected; that the company may be unable to successfully implement separation strategies; and other risks that are described in the company’s reports to the U.S. Securities and Exchange Commission, including but not limited to the risks described in the company’s Annual Report on Form 10-K for its fiscal year ended October 31, 2014 and the company’s Quarterly Reports on Form 10-Q for its fiscal quarters ended April 30, 2015 and July 31, 2015. The company assumes no obligation to update these forward-looking statements.

Media Contacts

Vanessa Ribeiro
Blair Riley
Porter Novelli for HP