Press Releases

HP Introduces Industry’s Most Advanced Global Partner Training Program – HP University

Delivers One-Stop Shop for Sales Skills Training, Product Education, Solutions Selling and Certifications

September 12, 2017

News highlights:

  • Optimized to address industry transformation from transactional to contractual and subscription relationships
  • Digital, interactive online training available in 170 countries and 11 languages; face-to-face trainings tailored in local languages
  • Streamlined experience includes tools and techniques to enable partners to effectively engage customers, sell products and drive recurring revenue  

Chicago, September 12, 2017— Today at HP Reinvent, HP Inc.’s largest global partner event, the company launched HP University, a one-stop solution to empower and equip the company’s 18,000 worldwide Partner First partners to optimize revenue and future-proof their business. HP University combines sales skills education, product training, and certifications to enable HP’s partner ecosystem to migrate to evolving business models such as contractual and subscription sales. 

The global program combines online and instructor-led training throughout 170 countries. Offered in 11 languages, the program was piloted and tested with strategic partners in three markets prior to deployment.

“HP offers partner-focused, consultative training with a thoughtful approach to drive the bottom line,” said Thomas Jensen, vice president,  WW Channel Sales Strategy, HP Inc. “Our global partner-focused HP University allows our vast ecosystem to focus on driving channel growth with relentless execution, a simple and clear education program and streamlined, effectiveoperations to maximize growth and profitability.”

The shift from transactional to contractual, subscription based sales is on the rise. Nowhere is this shift more evident than in the technology sector. By adopting a subscription-based model, companies can tailor their computing environments to shape the experiences they want for customers as well as their workforce. This shift requires a consultative approach to selling; HP University is intended to address this shift while increasing the bottom line for partners.

More than Sales Enablement

More than 30 worldwide partners beta tested the program prior to deployment. Accessing and using the program is clear and simplified, allowing partners to focus on learning versus navigating a complex portal.  Offerings include instructor-led, face-to-face training in addition to sales skills development, highlight HP core competencies, including Security, Device-as-a-Service (DaaS), Mobility, and Managed Print Services.

Courses such as Strategic Solution Selling will immerse attendees in realistic business problems, and provide strategies to uncover key customer challenges, craft proposals and deliver the right messages to the right customers. The coursework is geared to evolve towards a solution oriented sale, build deeper relationships, minimize wasted selling effort and maximize recurring revenue streams.

Builds on HP’s World-Class Partner First Program

As a partner-led company, HP will continue to offer HP Partner First, a robust partner program designed to support the channel through a consistent, simple, and reliable program. HP University enhances the value for partners by providing comprehensive sales and technical training and certification. By encompassing a holistic approach, HP University is meant to go beyond product training to deliver an immersive experience, centered on real-time learning and engagement.

HP Sales Central

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions and services, we engineer experiences that amaze. More information about HP Inc. is available at

Media Contacts

Tom Suiter