1 Best in-class ink tank experience: Best in-class ink tank experience compared to majority of leading non-HP OEM CISS ink tank platforms <$449.99 USD. Market share as reported by IDC CYQ1 2019 Hardcopy Peripherals Tracker, 2019Q1 Release. Test results should be similar for same platform with different model numbers using the same OEM ink formula. HP Smart Tank printers are also branded as HP Smart Tank Plus in some regions. Detail in May 2019 hands-on lab report by Keypoint Intelligence - Buyers Lab using OEM inks. Areas of experience tested for comparison include install, printed image quality on plain & photo paper, mobile printing & scanning, and feature set. See http://www.keypointintelligence.com/hpsmarttankplus
2 HP Neverstop: World’s first toner tank laser printer / HP Neverstop: 15-second, mess-free, self-reload with the HP Reload kit: Constant toner self-reload using imaging-drum-in-place OEM toner supplies compared to majority of worldwide OEM monochrome laser printers <$250 USD and MFPs priced <$350 USD as of Nov 15, 2018. HP internal research & Keypoint Intelligence-Buyers Lab 2018 study commissioned by HP. Market share as reported by IDC CYQ2 2018 Hardcopy Peripherals Tracker, 2018Q2 Release. For details, see keypointintelligence.com/HPNeverstop
3 Original HP quality laser printing for a cost per page competitive with imitation cartridges: Cost per page of replacement HP 103A Toner Reload Kit in Brazil, India and Russia as of May 22, 2019 based on internal HP research and research by Keypoint Intelligence – InfoTrends compared to average cost per page of local competing new-build cartridges known as clones or imitations for cartridge-based in-class HP monochrome laser printer supplies: imitations of HP 17A and HP 83A sold in Brazil, HP 88A and HP 17A in India, and HP 17A and HP 83A sold in Russia. This CPP does not factor in the price of the 20,000-page yield imaging drum used with HP Neverstop printers. For details see keypointintelligence.com/HPNeverStopCPP and http://www8.hp.com/h20195/v2/GetPDF.aspx/4AA7-5566ENW.pdf
4 Save up to 80% on HP toner. GLOBAL Based on internal HP comparison of MSRP/ (MRSP for EMEA region) and cost-per-page of in-class HP LaserJetPro M15 and HP LaserJetPro MFP M28 with standard-fill HP 44A/48A Black Original LaserJet Toner Cartridge, as of March2019. For details see www.hp.com/go/learnaboutsupplies. INDIA: Based on internal HP comparison of MSRP/ (MRSP for EMEA region) and cost-per-page of in-class HP LaserJetProM16/17 and HP LaserJetProMFP M29/M30 with standard-fill HP 47A Black Original LaserJet Toner Cartridge, as of March 2019. For details see www.hp.com/go/learnaboutsupplies.
5 For Single-Function: Based on 340 pages per month usage of HP LaserJet M15 with standard-fill HP 48A Black Original LaserJet Toner Cartridge with ISO yield of 1000 pages. Actual yield varies considerably based on content of printed pages and other factors. Average based on ISO/IEC 19752 and continuous printing. For details see www.hp.com/go/learnaboutsupplies. For MFP: Based on 450 pages per month usage of HP LaserJet MFP M28 with standard-fill HP 48A Black Original LaserJet Toner Cartridge with ISO yield of 1000 pages. Actual yield varies considerably based on content of printed pages and other factors. Average based on ISO/IEC 19752 and continuous printing. For details see www.hp.com/go/learnaboutsupplies.
6 Up to 5,000 pages: Actual yield varies considerably based on content of printed pages and other factors. Average based on ISO/IEC 19752 and continuous printing. For details see www.hp.com/go/learnaboutsupplies.
7Best in-class print quality: Best in-class plain paper and photo print quality using OEM inks compared to majority of leading non-HP OEM CISS ink tank platforms <$449.99 USD. Market share as reported by Q1 2019 Hardcopy Peripherals Tracker, 2019Q1 Release. Test results should be similar for same platform with different model numbers using the same OEM ink formula. HP Smart Tank printers are also branded as HP Smart Tank Plus in some regions. Detail in May 2019 hands-on lab report by Keypoint Intelligence - Buyers Lab using OEM inks. See http://www.keypointintelligence.com/hpsmarttankplus
8 Prints up to 38% faster than prior generations. Compared with HP Smart Tank 315/415 All-in-One Printer series. Excludes first set of ISO test pages. For details, see www.hp.com/go/printerclaims.
9 Emerging Markets: HP Neverstop Laser will launch in: China, India, SEA, Russia, Turkey, Saudi Arabia, Czech Republic, Greece, Poland, Hungary, Brazil, Argentina, Chile, Colombia, Mexico, Peru
10 According to forecasts there will be 43 million small businesses in China by 2020 – and small businesses account for 60% of total GDP: http://www.stats.gov.cn/english/
11 More than half of small business owners agreeing that their businesses cannot operate without a printer: The HP Small Business Today Survey is a global study by HP Inc. It was conducted by global market research firm Edelman Intelligence, across four continents and 10 geographical areas (USA, Canada, China, Germany, Mexico, Russia, Iberia (Spain and Portugal), South East Asia (Indonesia, Thailand, Vietnam, and Philippines), UK, and India). Fieldwork took place over February 2019. We interviewed over 4,300 small business owners (1-100 employees) aged 18+.
12 HP Reload Kit made with 75% recycled plastic by weight: Percentage of recycled material in toner reload kit is based on empty weight.
13 HP Smart App: Best in Class: Compared to OEM mobile printing apps for the majority of top-selling inkjet & laser printers & all-in-ones for home & home office, priced less than or equal to $429.99 USD. Market share as reported by IDC CYQ2 2018 Hardcopy Peripherals Tracker. Claim based on research of printer manufacturer’s mobile print apps and Keypoint Intelligence - Buyers Lab hands-on testing and study commissioned by HP. See September 2018 report at www.keypointintelligence.com/HPSmartApp.
14 6,000 black or 8,000 color pages without interruptions. Black and composite color average per bottle (cyan/magenta/yellow) results based on HP methodology and continuous printing of ISO/IEC 24712 test pages. Not based on ISO/IEC 24711 test process. An additional black ink bottle is required to print 8,000 color test pages. Actual yield varies based on content of printed pages and other factors. Some ink from included bottles is used to start up the printer. For more information about fill and yield, see hp.com/go/learnaboutsupplies.